BOS makes competitors irrelevant & creates new consumer value propositions. It is called Blue Ocean Strategy (BOS) because it provides managers a toolbox to create, identify uncontested market space instead of competing in the prevalent market with cut throat competition and decreasing margins. Who invented Blue Ocean Strategy and why it is called Blue Ocean Strategy?Īs a strategy concept Blue Ocean strategy was first introduced by W.Chan Kim and Renee Mauborgne, INSEAD Business School professors, in their book - "Blue Ocean Strategy - How to Create Uncontested Market Space & Make Competition Irrelevant" What is Blue Ocean Strategy and how it is relevant to "Microsoft: An Inside Look" case study? Our immersive learning methodology from – case study discussions to simulations tools help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the Strategy & Execution field, company, context, collaborators, competitors, customers, Marketing Mix factors, Products related decisions, pricing strategies and more. It also touches upon business topics such as - Marketing Mix, Product, Price, Place, Promotion, 4P, Competitive strategy, IT. The Microsoft: An Inside Look (referred as “Microsoft's Ibm's” from here on) case study provides evaluation & decision scenario in field of Strategy & Execution. Microsoft: An Inside Look case study is a Harvard Business School (HBR) case study written by Robert A. Provides the context for discussing Microsoft's ability to recognize strategic threats and opportunities, and to assess and respond effectively to their strategic options.ĮMBA Pro Blue Ocean Strategy Approach for Microsoft: An Inside LookĪt EMBA PRO, we provide corporate level professional Marketing Mix and Marketing Strategy solutions. Also discusses Microsoft's response, in 19, to the threats and opportunities posed by the Internet. Discusses the battle between Windows and IBM's OS/2 in the early 1990s, while offering a glimpse at the personal battles between Microsoft's Bill Gates and IBM's James Cannavino. Microsoft's domination was not inevitable or guaranteed. EMBA Pro Blue Ocean Strategy for Microsoft: An Inside Look case studyĭiscusses how Microsoft came to dominate the computer software industry by 1996.
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